Apple boss takes aim at ‘weaponisation’ of customer data

BRUSSELS, BELGIUM (OCTOBER 24, 2018) (REUTERS) – Apple Chief Executive Tim Cook said on Wednesday (October 24) customer data was being “weaponised with military efficiency” by companies to increase profit.

Cook, speaking at the International Conference of Data Protection and Privacy Commissioners, said Apple supported a federal privacy law in the United States and also touted the iPhone maker’s commitment to protect users’ data and privacy.

Issues over how data is used and how consumers can protect their personal information are under the spotlight after big breaches of data privacy involving millions of internet and social media users in Europe and the United States.

Apple, which designs many of its products so that it cannot see users’ data, has largely avoided the data privacy scandals that have enmeshed its rivals Google and Facebook this year.

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