MENLO PARK, CALIFORNIA, UNITED STATES (FILE) (FACEBOOK) – Britain’s information regulator said on Wednesday (July 11) she intends to fine Facebook for breaches of data protection law as her office investigates how millions of users’ data was improperly accessed by consultancy Cambridge Analytica.
Updating on her investigation into the use of data analytics by political campaigns, Britain’s Information Commissioner Elizabeth Denham said she intended to fine Facebook 500,000 pounds ($663,850), a small figure for a company with a market value of $590 billion, but the maximum amount allowed.
“New technologies that use data analytics to micro-target people give campaign groups the ability to connect with individual voters. But this cannot be at the expense of transparency, fairness and compliance with the law,” she said in a statement.
It has also said that, while it pitched for work with campaign group Leave.EU ahead of the Brexit referendum in Britain in 2016, it did not end up doing any work on the campaign.
However, the Information Commissioner’s report said other regulatory action would include a criminal prosecution against Cambridge Analytica’s parent firm, SCL Elections, for failing to deal with the regulator’s enforcement notice.
It also said it would send warning letters to 11 political parties to compel them to audit their data protection practices.