Weather

German beer business booms in heatwave

BOCHUM, GERMANY (JULY 25, 2018) (REUTERS) – It is Germany’s favourite drink but as the country’s heatwave sends people reaching for a cold one, smaller breweries have struggled to keep up with demand.

Ubiquitous drinks vendor Getraenke Hoffmann said they had recent gaps in beer deliveries of as much as 50 percent.

Micro brewery Moritz Fiege, said the problem is not the golden liquid itself but rather having enough bottles and crates to fill.

The drinks system in Germany means that bottles are sold with a deposit which the customer gets back when they return the bottles to the seller or licensed drinks vendors.

Hugo Fiege, owner of the Bochum brewery said a combination of hot weather and summer holidays meant that empties weren’t finding their way back to him as quickly as usual. With production sometimes having to halt for an hour while the brewers waited for the lorries of empties to arrive, Fiege took to Facebook to beg his customers to bring back their empties.

The call-out has been successful and business is starting to return to normal as the sun continues to shine.

Not all businesses are struggling and Getraenke Hoffmann has seen drinks sales rocket as the summer just keeps on giving.

For punters in Berlin where cold beer is always freely flowing the summer never ends.


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