Nike has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick, according to data on the company’s online sales from Thomson Reuters Proprietary Research. Jillian Kitchener reports.
NEW YORK CITY, ALABAMA, NEW JERSEY (REUTERS, RESTRICTED POOL, NIKE) – This ad didn’t JUST spark controversy… it’s sparked SALES.
Nike sold out 61 percent more of its products after its ad with former NFL player Colin Kaepernick appeared earlier this month.
That’s according to research by Thomson Reuters and StyleSage – which found Nike sold out far more items between Sept 3 and 13th than in the 10-day period before the ad.
The data – contradicting President Trump’s tweet from days ago, that read: “Nike is getting absolutely killed with anger and boycotts.”
Trump has repeatedly condemned players who ‘take a knee’ at NFL games.
Kaepernick, and others who have knelt during the national anthem, say it was in protest of police brutality against minorities and racial injustice.
As for Nike, shares rebounded from an initial drop when the first versions of the Kaepernick ad were released.
They hit a record high a little over a week later.