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The race to dominate the car dashboard is heating up

The race to dominate the car dashboard is heating up with Google’s Android operating system clinching a victory this week. As Jane Lanhee Lee reports, an alliance of Renault, Nissan, and Mitsubishi – which together sold over 10 million vehicles last year – are saying future models will integrate Maps and the voice operated butler Google Assistant.

Google clinching a major win this week in the race to power your car’s infotainment system

An alliance of Renault, Nissan, and Mitsubishi – which together sold over 10 million vehicles last year – saying future models will integrate Maps and the voice operated butler Google Assistant.

A clear departure from when car makers tried to build in their own systems,

fearing leaning on Big Tech could let Silicon Valley have the upper hand in relationships with its customers.

STEPHEN NELLIS, REUTERS,

“So cars right now are very similar to how mobile phones were before smartphones came along. They’ve got increasingly powerful computers inside them. Now the approach so far has been these programs called Android Auto and Apple Carplay. That’s where you plug the device into the car or connect via Bluetooth and then you see that software experience from your phone mirrored onto the display. The key difference here is that Google is going to actually be putting a operating system in the car.”

But not all carmakers are ready to open the door to big tech.

Daimler, which builds the Mercedes Benz cars, rolled out its own machine learning and voice recognition tech early this year.

BMW is also investing in its own operating system.

But technology giants are pushing harder for dashboard space.

Apple’s CarPlay is now available on more than 200 vehicle models, while Amazon has made its way into Ford and Toyota cars.

STEPHEN NELLIS, REUTERS,

“The question is will Apple ever put an operating system in one of those cars using a computer that the car maker has made, or will try to make a computer that the car makers will put into the car that will run Apple’s software.”

The Renault, Nissan, and Mitsubishi alliance says the first android equipped cars will launch in 20-21.


Associated Links

  • Nissan
  • Mitsubishi
  • Toyota
  • BMW
  • Apple
  • Amazon.com
  • Ford Motor
  • Renault
  • Daimler
  • Google
  • Computing
  • Renault–Nissan–Mitsubishi Alliance
  • Transport
  • Automotive industry
  • Alphabet Inc.
  • Android
  • Nissan
  • CAC 40
  • Renault
  • Google Assistant
  • Google
  • Mitsubishi Motors

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