MOUNTAIN VIEW, CALIFORNIA, UNITED STATES (MAY 8, 2018) (GOOGLE) – Alphabet Inc’s Google on Tuesday (May 8) showed off an updated virtual assistant that can call restaurants, hair salons and other businesses to check hours and make reservations, holding conversations on a user’s behalf.
The announcement at Google I/O, an annual event held since 2008 to share new tools and strategies with creators of products that work with Google software and hardware, shows how the company is responding to rising competition from big tech companies over virtual assistants, shopping and devices.
The updates reflect Google’s plan to add artificial intelligence to more of its services, as advances in the computing technique enable software to identify objects in a photo, detect anomalies in vast quantities of data and rapidly translate speech.
Facebook Inc , Amazon.com Inc , Microsoft Corp and other big technology companies also are vying to provide artificial intelligence, including through virtual voice assistants, to help users manage photos, emails, schedules and more. Keeping users in their apps would help the companies maintain their booming businesses of selling ads, goods or online computing services.