Consumers’ interactions with brands on social media influence their buying decisions — 67% of consumers have made a purchase after seeing an advertisement on social media. However, a new survey finds that not all platforms hold the same weight in people’s buying decisions.
WASHINGTON, Aug. 7, 2019 /PRNewswire/ — People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum.
“Facebook is a legacy social media platform that many generations go to, and the formatting of posts probably attracts those with a higher intent to purchase because it tends to feature long-form content,” said Andrew Clark, marketing strategist at Duckpin, a digital marketing agency.
“Social media makes people feel closer to a brand, and it makes people trust a brand,” said Scott Levy, CEO of Fuel Online, an SEO and digital marketing agency. “The whole idea is not to use social media as a selling platform but to provide value to people.”
But responding to those that leave reviews (31%), mention brands on their own profile (22%), direct message brands (20%), and tweet at brands (18%) could result in loyal customers.
Social media is an invaluable customer service and marketing tool; however, experts urge businesses to think critically about the platform they choose and their target audience while planning their social media strategy.
Read the full survey report: https://themanifest.com/social-media/how-social-media-can-help-businesses-win-loyal-customers
The Manifest is a business news and how-to site that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. Use The Manifest as an approachable tour guide through every stage of the buyer journey. With three main offerings – data-driven benchmarks, step-by-step guides, and agency shortlists – The Manifest strives to make your business goals a reality.