Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. Continue reading
04May/22
Category Archives: Football
25Apr/22
GOAL OF THE CENTURY: Hyundai Motor, Steven Gerrard and BTS Call for a United World for Sustainability on the Road to the FIFA World Cup 2022
Hyundai Motor Company announced today the launch of its global sustainability campaign under the banner ‘Goal of the Century’. The campaign kicks off on Earth Day on April 22, and will run through and beyond the upcoming FIFA World Cup TM, which will be held from November 21 to December 18, 2022. As part of the global launch, Hyundai Motor released a manifesto film and global TV commercial featuring football legend Steven Gerrard and global pop sensation BTS, sharing the company’s ambition to unite humanity through football and encourage universal support for a sustainable future. Continue reading
03Apr/22
Hisense L9G Laser TV Unveiled at the World Cup Final Draw, #PerfectMatch World Cup Global Marketing Campaign Officially Launched
The Final Draw for the FIFA World Cup Qatar 2022™ was held in Doha on April 1st, FIFA, Qatar Government, Hisense and many organizations attended the event. As the official global sponsor for two consecutive FIFA World Cup tournaments, Hisense showcased its widely praised L9G TriChroma Laser TV at the event and announced the upcoming #PerfectMatch World Cup Global Marketing Campaign. Continue reading
01Mar/22
THIS IS HOW WE DO SOCCER: PEPSI® CELEBRATES THE CHANGEMAKERS DRIVING THE FUTURE OF SOCCER – ON AND OFF THE PITCH
Today, Pepsi® unveils its annual global soccer campaign, building upon the brand’s continued premier partnership with the UEFA Champions League. “Play to Inspire” leads with a high-energy creative directed by Ernest Desumbila, Barcelona’s multi award-winning filmmaker, celebrating the changemakers driving soccer’s present and future – on and off the pitch. In true Pepsi style, the campaign features a world-class player line-up, an infectious music track, and members of the “Pepsi Collective,” a curated group of vibrant up-and-coming talent from around the globe. Continue reading
14Feb/22
The Royal Mint celebrates 150 Years of the FA Cup on a collectable £2 coin
The Royal Mint has launched a commemorative £2 coin celebrating 150 Years of the FA Cup, in partnership with The Football Association (The FA) during their landmark anniversary season. Continue reading
01Feb/22
G-SHOCK RELEASES COLLABORATION MODEL IN CELEBRATION OF MATCHDAY: INSIDE FC BARCELONA DOCUMENTARY
Today, Casio announces a new addition to the G-SHOCK MOVE line of fitness watches with the launch of the GBD100BAR-4. The new limited-edition model was created in collaboration with Matchday: Inside FC Barcelona, a must-watch documentary featuring the inner world of the famed Spanish football club. Continue reading
22Nov/21
The9 Limited Announced Its NFTSTAR Signed Exclusive License Agreement with Soccer Star Neymar Jr for NFT Collections Development and Sales
The9 Limited (Nasdaq: NCTY) (“The9”), an established internet company, today announced that its NFT community and trading platform NFTSTAR has signed an exclusive license agreement with Neymar da Silva Santos Júnior, a world-renowned soccer player. NFTSTAR will develop, sell, and trade NFT collectibles authorized by NR SPORTS, a company specialized in image management, exclusively acting in Neymar Jr.’s carrer. Continue reading
25Oct/21
2021 Suspicious Betting Trends in Global Football Report
Stats Perform Integrity and Starlizard Integrity Services have released their fourth annual Suspicious Betting Trends in Global Football Report. The report aims to provide fellow stakeholders in the sports integrity community with a significant and informative overview of current trends in suspicious football betting. Continue reading
22Oct/21
First NFT Trophy for UEFA EURO 2020 Goal of the Tournament presented to Patrik Schick
On 15 October, the first NFT trophy for UEFA EURO 2020 goal of the tournament was awarded. The award was initiated by Gazprom, an official partner of the tournament, and was handed to Czech national football team forward Patrik Schick. Russian calligrafuturism artist Pokras Lampas was invited to design the award. Continue reading
04Oct/21
DAZN And YouTube Launch UEFA Women’s Champions League Coverage Live Around The World