Tag Archives: Association football

13May/22

AMBER GROUP ANNOUNCES OFFICIAL SLEEVE PARTNERSHIP WITH CHELSEA FOOTBALL CLUB

Amber Group, a global leader in digital asset products and infrastructure, today announced a new partnership with Chelsea Football Club. As part of this historic partnership, Amber Group will become the club’s Official Sleeve Partner, with the logo of WhaleFin – the company’s flagship digital asset platform – emblazoned across the kit of both the men’s and women’s teams from the start of the 2022/23 season. Continue reading

15Mar/22

HUBLOT CAMPAIGN WITH KYLIAN MBAPPÉ

Considered one of the world’s best footballers, Kylian Mbappé is in the prime of his life, a living embodiment of passion, success and the power of dreams. Multidisciplinary creative director Ezra Petronio captures the player’s excellence, applying an uncompromising, timeless yet contemporary aesthetic that eschews ostentation in the latest Hublot advertising campaign. The global player Mbappé, renowned for his sporting intelligence, spirit and dedication, is a true icon of world football; and yet, it was on the intensity of his direct gaze and his openness that the internationally-acclaimed photographer chose to focus for the new campaign. Continue reading

12Jan/22

HARD ROCK CAFE LAUNCHES PILOT PROGRAM FOR NEW BURGER IN PARTNERSHIP WITH LIONEL MESSI

Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi. Starting today, the burger will be exclusively available at the Hard Rock Cafe Miami, FL and Hard Rock Cafe Hollywood, FL before its global release on March 1. Continue reading

22Nov/21

The9 Limited Announced Its NFTSTAR Signed Exclusive License Agreement with Soccer Star Neymar Jr for NFT Collections Development and Sales

The9 Limited (Nasdaq: NCTY) (“The9”), an established internet company, today announced that its NFT community and trading platform NFTSTAR has signed an exclusive license agreement with Neymar da Silva Santos Júnior, a world-renowned soccer player. NFTSTAR will develop, sell, and trade NFT collectibles authorized by NR SPORTS, a company specialized in image management, exclusively acting in Neymar Jr.’s carrer. Continue reading

22Oct/21

First NFT Trophy for UEFA EURO 2020 Goal of the Tournament presented to Patrik Schick

On 15 October, the first NFT trophy for UEFA EURO 2020 goal of the tournament was awarded. The award was initiated by Gazprom, an official partner of the tournament, and was handed to Czech national football team forward Patrik Schick. Russian calligrafuturism artist Pokras Lampas was invited to design the award. Continue reading

16Jul/21

TeamViewer Unveiled as New Principal Shirt Partner on the Manchester United Home Kit 2021/22

TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. From the start of the forthcoming season, the men’s, women’s, and Academy teams of Manchester United will compete in kits bearing the TeamViewer name and logo. Thereby, the partnership between one of the world’s most popular and iconic sports teams and one of Europe’s leading software companies is becoming visible. Continue reading

13Jun/21

Hard Rock International Begins Year-Long 50th Anniversary Celebration By Announcing Partnership With Lionel Messi

Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world. The brand is kicking off its anniversary celebrations by unveiling a new partnership with soccer legend Lionel Messi, who will serve as brand ambassador for the next five years, becoming the first athlete to partner with Hard Rock. Continue reading

26May/21

OPPO’s Ramadan 2021 Campaign Featuring MEA Ambassador Football Star Mo Salah Captures the Hearts of Millions of UAE Fans

Global technology brand OPPO’s #CaptureTheSpirit Ramadan campaign, held in collaboration with the brand’s MEA Ambassador Egyptian football legend Mohamed Salah, has seen millions of fans from the UAE and beyond flood its social media platforms. Posting creative, nostalgic photos and videos, OPPO aficionados reminisced about their favourite moments from the most special of all occasions for consumers in the Middle East region. Continue reading

16Feb/21

Noma Medical Crisis: African Football Legends Launch Appeal For Donations To Save “Children Without Faces”

Though it affects more than 140,000 children each year, noma remains a little-known disease among the general public. Derived from the Greek word “nomein,” meaning “to devour,” the disease destroys the face, resulting in the death of the child in 90% of cases. In order to fight this scourge, in 2019, former footballer Roger Milla set up the Noma Fund association. Together with former internationals such as Joseph-Antoine Bell, François Omam-Biyik, Patrick Mboma, Rigobert Song, and Jacques Songo’o, he is today launching a global appeal for donations to save the lives of those called “the children without faces.” Contininue reading