Tag Archives: Marketing

17May/22

MiQ’s YouTube and TV Analytics Capability Officially Lands in the UK

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. Continue reading

13May/22

Artmarket.com: a Warhol at $200 million explained by Artprice in five points

The glamorous face of Marylin Monroe painted by arguably the greatest artist in the history of the United States is about to elicit the second highest auction bid the art market has ever seen. At least that’s what the very prestigious auction house Christie’s is hoping, without really justifying its estimate. Shot Sage Blue Marilyn (1964) will be offered on 9 May 2022 in New York, and its sale could well mark a new turning point for the art market. Continue reading

11May/22

Five things that economists know, but sound wrong to most other people

Renaud Foucart, Lancaster University

Economists have shaped the modern world in many ways. Governments make policy choices in response to the data that we produce about things like GDP and inflation. Social media companies use our insights about human behaviour to create features that encourage people to use their platforms. And we’re at the heart of everything from incentivising renewables developers to build more wind farms to regulating the behaviour of tech giants like Google or Facebook.

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08Apr/22

How shops use psychology to influence your buying decisions

Cathrine Jansson-Boyd, Anglia Ruskin University

You might think that you only buy what you need, when you need it. But whether you are shopping for food, clothes or gadgets, the retailers are using the power of psychological persuasion to influence your decisions – and help you part with your cash.

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04Feb/22

One in four UK consumers spend more than five hours a day on social media, according to new research

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its Social Media Ad Receptivity study. The report, based on a survey of online UK consumers, provides an overview of social media usage, as well as insights into user perceptions of social media advertising. Continue reading

14Nov/21

Patek Philippe ‘Nautilus’ Timepiece Makes Groundbreaking History With First-Ever NFT

The luxury watchmaking brand, Patek Philippe, renowned for its rare craftsmanship, is being thrust into the digital world with the first ever NFT of a watch from the brand. The rare and now discontinued ‘Nautilus’ time piece is now embodied in an NFT, created by a private owner of the watch in the Middle East and will be auctioned off on the SM-ART platform over a 3-day period from mid November. Continue reading

04Oct/21

Qobuz & THX Ltd. Partner to Increase Consumer Access to 24-Bit High Resolution Music; Announce a Promotional THX Onyx™ Bundle with Qobuz Music Streaming

Qobuz, the leading digital platform for streaming and downloading high-resolution music, and world class audio and video certification and technology company, THX Ltd., today announced a partnership to make seamless, enjoyable, high resolution (hi-res) listening more accessible to music lovers worldwide. Continue reading

16Sep/21

Google Ad Manager slips in Ad Security Second Quarter in a Row says latest report from Confiant

Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps. Continue reading