Today Heineken® revealed a new direction for its sponsorship in football, making its entire football campaign across both the men’s and women’s game about tackling gender bias affecting both players and fans of the sport. Continue reading
Have you ever wondered what being at an exclusive Super Bowl party was like? Well, FanDuel is about to bring that excitement to your living room when it hosts its inaugural “Watch & Win” event live from Super Bowl LVI. FanDuel’s inaugural event as an official sportsbook partner of the NFL will allow sports fans to predict the winners of fun challenges that match former NFL greats and celebrities against each other in tailgate style games including axe throwing, mini-golf, darts and more for a chance to win a share of $200,000 in prizes ahead of the real game on Sunday. Imagine Emmitt Smith competing against Joe Montana in cornhole or watching Brian Urlacher take on Terrell Davis in a game of beer pong. Continue reading
MELBOURNE, Jan 17 (Thomson Reuters Foundation) – Tennis World No. 1 Novak Djokovic, who lost his visa battle to compete in the Australian Open this week, is not the only player who will be absent from the tournament’s starting line-up on Monday.
There are no openly gay or bisexual male players competing for the Grand Slam title, highlighting a dearth of LGBT+ players in top-level men’s tennis that contrasts with their growing visibility in other major sports.
Ben Sherman and Team GB proudly collaborate for the second time this year to outfit the official delegation of Team GB athletes attending the Opening and Closing Ceremony at the Beijing 2022 Olympic Winter Games. Continue reading
The chance to speak with Usain Bolt capped off the first Pho3nix Future camp for high-performing junior athletes across Europe which took place in Lausanne, Switzerland from September 6-12. Continue reading
MY AAA is a brand new and responsibly minded content creators’ app backed by the lineal world heavyweight champion of the world, Tyson Fury. Launching September 30th, just ahead of the British boxer’s mouthwatering trilogy fight in Las Vegas with Deontay Wilder on 9th October, the app is a subscription social network that looks to build stronger connections between content creators and their audiences. Continue reading
You may know me as tennis legend John McEnroe, or as the voice of Netflix’s hit show Never Have I Ever, but soon you’ll know me as the voice of everything. Yes, I am serious. I’m working with Squarespace, the website building and ecommerce platform, and Netflix, to go from tennis legend to voice legend. Continue reading
DAZN, the leading global sports streaming platform, has acquired global rights to broadcast the UEFA Women’s Champions League and has been awarded host broadcaster duties for the next four seasons, from 2021-25. As part of this landmark agreement, to further grow the sport, DAZN has also entered into a groundbreaking partnership with YouTube that will make the competition live and free for fans around the world for the first time. Continue reading
VIRTUAL SAS GLOBAL FORUM 2021 — In the spring of 2020, as COVID-19 spread across the world, live entertainment and spectator sports were brought to a screeching halt. With stadiums shuttered, sports teams had to find new ways to engage with fans. Thankfully AEG Sports, which includes storied franchises like the LA Kings, the LA Galaxy and the Ontario Reign, was already an analytically savvy organization adept at using data to make informed business decisions. Continue reading
On April 26, 2021, World Athletics denied American double-amputee track-and-field athlete Blake Leeper’s application seeking approval to compete in World Athletics-sanctioned events, including the Olympic Games, while using his new, modified running-specific prosthetics (RSPs), and to have his results listed alongside those of able-bodied athletes. Continue reading