Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released its Social Media Ad Receptivity study. The report, based on a survey of online UK consumers, provides an overview of social media usage, as well as insights into user perceptions of social media advertising. Continue reading
London welcomed the new year with a dynamic broadcast show that took place across the city, celebrating its diverse cultural heritage and spreading a message of hope and positivity for 2022. For the first time, the London Borough of Greenwich played host to the main spectacle. SKYMAGIC, the world’s leading drone light show specialists, worked with Jack Morton, the global brand experience agency, who created and produced the live show on behalf of the Mayor of London. Continue reading
The emergence of metaverse as global marketplaces for advertisers and increasing drive of consumers towards the digital world remain key drivers of metaverse market. In simple terms, metaverses are just digital universes similar to Facebook, where real people meet virtually, and interact. Continue reading
Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps. Continue reading
Prinker, the inventor of the world’s first all-in-one temporary tattoo device and a member of Born2Global Centre, is enabling companies to enhance their experiential marketing events by letting attendees tattoo creative brand visuals such as art, slogans and logos temporarily on their skin. Prinker has so far worked with numerous top international brands including Chanel, Louis Vuitton, Prada, Samsung Electronics, MTV, and Coca-Cola to create unique and fun branded experiences for events around the world. Continue reading
The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Continue reading
Today, Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new product suite, which will enable the world’s largest brands and agencies to target their customers at scale in the post-cookie world and still achieve key outcomes. Continue reading
The Travel Partnership Corporation (TTPC) Announces the Creation of .Travel SmartConnect, A Members-Only Group for .Travel Domain Name Holders, Connecting the Travel and Tourism Industry.
Since 2005, .Travel has been the exclusive domain name extension for the travel and tourism industry. Small and medium size travel companies globally have embraced and promoted their .Travel domains, which help them stand out online and showcase their businesses to attract new customers. Read more
Today, IT leaders need to quickly optimize costs and simplify operations to respond to new and changing business conditions.
To better serve our customers during this time, Google Cloud is focused on solving together for operational efficiency, business continuity, and digital transformation. These marketing resources help you launch digital-first, cost-effective campaigns about Google Cloud, with a focus on listening to customers and serving their unique business needs. Read more
The Local Media Consortium and Local Media Association today announced the launch of a major ad campaign, “Support Local News,” in partnership with the Google News Initiative. Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising. Read more